Your International Network for Growth in 2020

For many businesses, the second half of 2020 is characterised by:

  • Reduced interaction with overseas buyers, agents and prospective partners.  No in-person engagement. 

  •  Supply chain disruptions.

  • Reduced sales pipeline from international markets.

  • New market entry is on hold.

  • A lack of energy and inspiration that comes from visiting overseas markets to build and engage a network.

  • Zoom fatigue. Low levels of commercial outcomes from online activities that try to replicate physical initiatives such as buyer meetings or trade shows.

  • Uncertainty when business will return to normal, or what the new normal will look like.

An international network can be used to assess, test and act on business opportunities. A strong international network helps to secure a strong international business.  It can be built and maintained all from a computer or smartphone.

A strong international network is characterised by:

  • Knowing people in markets where you currently have customers or clients, and those where trends indicate growth opportunities exist.

  • Being in regular contact with your existing network and expanding it.

  • Leveraging your network to learn and take quick action on new market opportunities.

  • Delivering value to your network and going beyond making a hard sell.

  • Nurturing relationships for a close-knit circle of advisors to emerge and which can give valuable advice on market opportunities and threats. 

  • Learning from from a curated, global group of people.  Collaborating to create new value in the world.  

  • Being aligned to (i) business objectives, as well as (ii) personal career aspirations.

  • Critically, while professional roles and titles change, a professional network is owned and can be leveraged by the individual. 

How strong is your international network and can you use it to secure growth in 2020 and beyond?

To receive a free 10 question diagnostic to determine the strength of your international network for growth, click on the below.