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How does the world affect your business?
Take a look at your world. What do you see?
Stifled by the impossible?
Or, strategizing to maximize the possible?
What you see determines what you can be.
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Do you need to Colour Your World in 2023?
Do you aspire to achieve something greater with your business in the world?
Do you have a global strategy? It might be for market expansion. But it also might be to mitigate risk, leverage platforms and technology from abroad, or build an international network or workforce. Do your competitors have a global strategy?
It can be hard to establish a global strategy at times of complexity and uncertainty. But it pays to do so. A simple approach is mapped out below.
What colour represents all that you do, make, create, or produce? Where does this colour span around the world?
Is your world lacking colour? Is the world made up of colour that belongs to and benefits others? What gaps or blind spots exist that would unlock value for you? Left unfilled, do these gaps leave value on the table for others to capture?
Assess.
When you look out into the world, do you see:
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Limited colour: Your focus is on one or a few parts of the world. Grey areas or blind spots exist.
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Invisible colour: You are invisible in parts of the world. They can’t find you and do business with you.
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Wrong colour: External uncertainty, geopolitically, economically, or socially, features strongly in your mind and plans. It holds you back.
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Gaps in colour: You sense that people in the world face the same problems that you solve for your current market, but do not know how to validate this.
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Spread of others’ colour: New competitors are emerging. Existing competitors are leveraging platforms to scale their businesses into new parts of the world.
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Captured colour: Competitors have the potential to capture your markets when they go after them.
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Disrupted colour: The cost and complexity of taking what you do out into the world is top of mind. You want to de-risk and diversify, yet it seems expensive. Resources are tight. Yet disruption from new business models is an increasing threat.
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Costly colour: You would love for your product or service to spread to other parts of the world, but it is anchored to the physical world and seems impossible to scale competitively.
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Contracted colour: The urge to focus on what you currently do, where you are now, feels natural at a time of increased economic contraction.
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Untapped colour: You know that value would be unlocked from expanding into other parts of the world from partnering, procuring, or positioning yourself, but you don’t know where to start.
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Muted colour: You know people and how to fix problems in other parts of the world. More people want more of you, but something is holding you back.
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Weak colour: The talent pool you are drawing on to work with you, in a project or permanent capacity, is limited.
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Working colour: Success is being enjoyed by others, tackling a problem you face or seek to solve, and you would like to be able to harness it but effort falls short.
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Leveraged colour: You see something working in another part of the world that would enable you to do what you currently do faster, easier, and more impactfully. But you don’t know how to access and leverage it.
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Absent colour: You just don’t know the world. Countries or regions are unfamiliar and you lack contacts, yet you believe you should know more places and people.
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Erosion of colour: A rise of trends, in society, leadership, and business, that are not particularly positive for people and planet, yet they’re spreading like wildfire around the world. They threaten to erode important colour, at global or local levels. This concerns you.
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Reactive colour: Key global trends, opportunities and risks tend to emerge in other parts of the world and catch you off guard. You react but wish you had a better vantage point to see them ahead of time.
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Impossible colour: You have the drive to do more in the world. Playing small leads to small outcomes. You want more, but don’t know how to start.
Act.
What do you need to monitor, manage, mitigate, or boost momentum to accelerate global success?
If you view the world as a blank canvas, ask: What would the impact be of adding more of your colour? What if that colour spanned most of the world?
Achieve.
To Colour Your World is to strengthen a sense of possibility. It is to have a strategy. And, it is to execute a strategy that accelerates global success. Low risk. Lots of reward.
What success do you want to achieve in the world in 2023?
What can you do in the next 90 days to get there?
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