4 Comments
User's avatar
Kirsten Peterson's avatar

This resonates from macro to micro levels. Even at the level of the individual or small groups, it is an entirely human tendency to go tribal in conditions of uncertainty. Us versus them. And when we are unaware and give in to these tendencies, from family relations to our view of individuals whose opinions differ from ours, we divide but do not conquer. I think you have hit on an important strategy that is not only commercially smart but also, in seeing the good or the big picture (and thus not demonizing or shaming those who are different), maybe there is even a path to healing what ails this world right now. I have, of course, been accused of being a polly anna, so take my thoughts with a grain of salt. :)

Expand full comment
Sophie Krantz's avatar

"In seeing the good or the big picture (and thus not demonizing or shaming those who are different), maybe there is even a path to healing what ails this world right now." Love, this, Kirsten.

In 2020, a client in China said that they had been told they could not work with Australians. What to say? It was not their decision. I understood and wished them well and kept in touch.

Our leaders create conditions for us to do business in the world. And our relationships result in deals - now or later.

I think it's a smart strategy, sprinkled with some Polly Anna optimism. That's a gret way to be to play a bigger game when many folks are looking in a local and limited way.

Expand full comment
Christopher Miller's avatar

Enormously helpful summary of global trends, especially the nationalist vs global energies coming from world leaders. Working on opening up professional relationships in S America and Asia in order to diversify my client base. Sticking to 'old' markets feels just too risky.

Expand full comment
Sophie Krantz's avatar

Glad it resonates, Christopher. Building a global network is a good de-risk and diversification strategy, particularly when it focuses on where there is growth (and so people and organizations with problems that you can solve).

Expand full comment