Today we’re exploring latent value, the untapped earnings, market share, and influence that businesses often leave dormant in their processes, know-how, underused assets, and overlooked markets. This builds on the work of global strategist, Sophie Krantz.
In today’s climate, instead of doing more, global success means doing smarter and being relevant. This is where leverage comes in – it’s about turning your existing capabilities into a commercial advantage. Even small and mid-sized firms can now stretch further and faster with less.
So, where does this leverage live?
• What You Know: This includes your intellectual property, processes, and insights. Think about codifying, licensing, and monetising it, like Pink Lady® apples or Kumon’s learning system.
• Who You Know: Tap into the shared reach and trust of your partners and customers, much like Jollibee expanded globally through franchising.
• How You Work: Experiment to expand, automate, and package your methods, shifting from effort to outcomes.
• What You’ve Built: Apply your systems, software, and stories in more places, as seen with BlueScope’s COLORBOND® steel being produced under licence globally as a trusted system.
Ultimately, multi-market or global growth often simply requires a more intelligent use of what’s already within your business, rather than needing more people, money, or travel. Join us next time to delve deeper into unearthing your own latent value.
Read the article by Sophie Krantz here:
https://www.sophiekrantz.com/p/leverage-value-that-youre-leaving
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