In the Northern Hemisphere, monarch butterflies are migrating south. They are leaving their summer breeding grounds for less harsh conditions throughout winter. They travel beyond familiar territory in response to an instinct to survive.
In New York, the United Nations General Assembly’s high-level week is also underway. It is an annual migration of a different kind - perhaps driven more by institutional habit than by what is required for human flourishing.
Nearly 130 heads of state and government are gathering at the United Nations. They will discuss some of the world’s largest challenges: climate action, health, education, food security, economic opportunity, conflict, and international cooperation. In 2026, these challenges persist and, in many cases, are worsening.
That is not to say these meetings do not matter. They establish priorities, create political permission, and bring together people who would otherwise not meet.
Yet, as in boardrooms, meeting rooms, and video-conferencing rooms, so too in UN meeting halls:
A meeting, in and of itself, is not an outcome.
The world’s biggest problems have not moved forward at the pace their urgency requires. With fewer than five years left to 2030, only 36 per cent of the 139 Sustainable Development Goal targets with available trend data are on track or making moderate progress. The UN reports that nearly half are advancing too slowly, while about one in seven has regressed below its 2015 baseline.
Finding the Market in the Mission
The world’s biggest problems persist. The mission to solve them remains.
What has changed is the economics of solving them.
Across health, financial inclusion, land rights, education, legal empowerment, and climate infrastructure, outcomes can be measured with greater precision. People and places can be reached at a fraction of previous costs. Capital can increasingly pay for verified results, not only the intent to deliver them.
This creates a different question for leaders, entrepreneurs, and capital allocators:
When does solving this hard problem become cheaper than leaving it unsolved, and what market position does that create?
This is the Crossover Point: the point at which the cost of delivering a defined solution falls below the cost the system already bears to maintain the status quo. It is not a universal threshold or a simple spreadsheet exercise. It requires a clearly defined outcome, credible data on both costs, and a realistic view of who can pay for the result. And, when the calculation holds, it can reveal where a durable market may be possible.
International organisations remain essential. UNHCR, WHO, UNICEF, UN Women, and the World Food Programme were created around problems no single government, business, or individual can address alone.
However, the institutional architecture designed to manage these problems is under pressure. Financing gaps, conflict, debt burdens, climate shocks, and political cycles constrain what governments and multilateral institutions can finance, coordinate, and deliver.
Alongside them, a different transparency and accountability layer is emerging: one that can verify outcomes, identify who pays for them, and test whether a model can survive beyond a single funder, political cycle, or institutional sponsor.
This is where the market question begins.
A market does not replace the public goal. It creates a more durable mechanism through which a valuable, verifiable outcome can be funded, delivered, and sustained. It also enables non-government actors to build and scale solutions alongside government and philanthropy-backed initiatives.
A Different Starting Point
The starting point is often: who has the money, the mandate, or the institutional authority?
These questions can consume years of leadership attention optimising for access: strategies designed around budget cycles, institutional priorities, and frameworks that were not built around the health, education, financial access, or climate outcomes that matter.
A more useful starting point - and one that leverages data, market intelligence, and technological innovation - is the calculation: compare the cost of delivering one unit of the solution with the cost the system already bears for one unit of the status quo.
When the economics cross, the focus shifts. We are no longer only seeking permission, funding, or a place inside someone else’s architecture. We are assessing whether a commercially viable position can be built around a defined outcome.
What Has to Work
The outcome must be clearly defined, measured, and supported by credible evidence. There must be a credible payer for it. And the model must be able to sustain itself without permanent subsidy, a single institutional sponsor, or an ongoing government mandate.
This does not mean governments, international organisations, or philanthropy no longer matter. They remain buyers, regulators, standard setters, convenors, guarantors, and partners. But a durable model cannot depend on one meeting, one mandate, one political cycle, or one funding window.
For entrepreneurs, capital allocators, and people determined to solve problems that are falling through the cracks, the task is to identify the missions where the economics have changed enough to make a durable market possible - and then decide whether they are prepared to build it.
The meeting is not the destination. It is not the outcome. When the meeting ends, the question is: what needs to work?
To address the world’s most pressing challenges, the practical work now is to find the market in the mission.
Explore a Crossover Point Calculation
Sophie Krantz offers a limited number of monthly Crossover Point Calculation sessions for organisations assessing whether the cost of delivering a solution could be lower than the ongoing cost of maintaining the status quo.
To enquire about a session, contact Sophie:
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Do the maths: Is there a market position from solving this hard problem?
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Updated Calculations to Create and Capture Value
Number 7A, 1948 is an 11-foot-wide canvas made from poured, dripped, and pooled enamel paint. In May this year, it set a new auction record for a work by Jackson Pollock when it sold for US$181.2 million at Christie’s New York.
The sale took place at a time when economic contraction, budget constraint, and financial pressure continue to shape boardrooms, meeting rooms, and living rooms around the world. The contrast is stark. It points to two tracks now running through the global economy.



