This edition explores recent work by global strategist Sophie Krantz where she makes the case that soft power should be viewed as a strategic weapon rather than a passive background signal.
We live at a time when hard power often fails to solve complex global issues, trust and reputation are essential for forming the coalitions needed to tackle challenges like climate change and technological governance.
Organisations that cultivate strategic gravity can reduce operational friction, lower their cost of capital, and attract top-tier talent. By acting as orchestrators of shared solutions, leaders transform social influence into a competitive advantage that builds long-term systemic resilience.
Ultimately, this edition explores how the most successful entities in 2026 will be those that deploy their credibility to solve difficult, large-scale problems.
Read the original article here:
https://www.sophiekrantz.com/p/soft-power-weak-or-strategic-weapon
