This episode summary focuses on the three essential founder and leadership questions: “Why this? Why me? Why now?”.
Building on work by Global Strategist Sophie Krantz, the podcast explores these questions, noting that while they gained prominence in venture capital for assessing startup founders, they are now vital for any leader driving change or challenging the status quo.
These questions test for insight, authenticity, fit, and timing, revealing whether the problem being solved is real, if the leader has the unique capability for the work, and if the world is ready for action.
Learn how strong answers reduce perceived risk and are anchored in conviction, a developed worldview, and a personal connection to the mission - traits that distinguish successful leaders from those who rely on imitation or shallow intent. Ultimately, understanding and clearly answering these questions helps leaders align ambition with agency, turning intent into investable impact.
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