Today, we’re diving into the dynamic shift in global value creation, a transformation highlighted by global strategist, Sophie Krantz. Just a few years ago, value was often locked into traditional, low-margin industries, with slow movement of goods and limited global visibility. But that’s changing, and changing quickly.
The biggest signal of this change? Intangible assets. Things like intellectual property, data, software, design, and brand equity are now central to how economies generate innovation and corporate value. In fact, the global value of corporate intangible assets hit a record US$80 trillion in 2024. These assets scale faster, travel further, and allow both firms and countries to bypass traditional, capital-heavy development paths. It’s a fundamental shift from growing by producing more, to growing by knowing more.
For business leaders, this means new winners are emerging. Tomorrow’s competitive firms are those that know how to productise their expertise, monetise their relationships, and scale ideas into recurring, borderless income. The focus is no longer just on physical exports, but on AI-led business models, licensing, and cross-border ecosystem plays. By understanding these shifts, we can see more and move smarter in the new global value landscape.
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