In an increasingly unpredictable global trade landscape, the traditional model of exporting goods is facing new challenges. This podcast introduces Trade+, a groundbreaking approach, developed by Global Strategist, Sophie Krantz, that redefines export diversification for the digital age.
Discover how businesses can unlock their true potential by scaling what they know, not just what they make and ship. Learn to leverage intangible assets like intellectual property, expertise, and systems to reach new markets faster, with less cost and greater strategic fit.
Trade+ offers a resilient path for growth, helping businesses turn their capabilities into global offers and secure foreign income in a smarter, more agile way. Tune in to understand how Australia, and economies worldwide, can move from commodity-led to capability-led trade, capturing more value and navigating global complexities with confidence.
Download the Trade+ Australia Insights Paper here:
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