Welcome to the podcast, where today we delve into a fascinating convergence of ideas and technology that promises to reshape our future. We’ll be exploring the concept of Superagency, popularised by Reid Hoffman in his upcoming book, which envisions an optimistic future where AI significantly enhances individual capabilities and drives societal progress.
This optimistic vision gains tangible ground with the arrival of NVIDIA’s Project Digits, a personal AI supercomputer announced at CES 2025. Priced at US$3,000 and resembling a Mac Mini, this powerful device offers computing power equivalent to 1,000 times that of an average laptop . Powered by NVIDIA’s Grace Blackwell architecture and the GB10 Superchip, it can run AI models with up to 200 billion parameters, rivalling even advanced systems like OpenAI’s GPT-4 . Linking two units allows for even larger models of up to 405 billion parameters.
Jensen Huang’s ambition with Project Digits is to democratise access to data centre-level AI computing, bringing it to the desks of developers, researchers, and students globally. Its energy efficiency, thanks to collaboration with MediaTek, ensures high performance using standard power outlets. This affordability and accessibility are key, placing this technology within reach of an estimated 41 to 82 million individuals worldwide.
This shift signifies a new era of distributed agency, lowering the barriers to entry for AI development and enabling individuals to shape the future of AI from their desktops. This amplified computing power accelerates ambition, allowing individuals and organisations to pursue higher goals and solve problems on an unprecedented scale. Imagine researchers running complex simulations overnight, climate scientists developing high-resolution local weather models, and medical specialists training AI on their own patient data. Creative professionals, educators, and language preservation projects also stand to gain immensely.
This global distribution of agency means that significant innovations are increasingly likely to emerge from diverse locations worldwide, not just traditional tech hubs. Business leaders must adopt a broader perspective to harness this collective imagination and ingenuity. As tools like Project Digits become more accessible, the potential for interconnected and ambitious global collaboration grows exponentially.
In 2025, with the launch of Superagency, the theme of agency becomes prominent, reminding us that it’s not just about individual power but also about collective action on a global scale. Join us as we explore the exciting implications of this technological leap and what it means for the future of innovation and human potential.
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