This podcast explores work by Global Strategist, Sophie Krantz, on global digital platforms and shifting consumer preferences that allow businesses to focus on opportunities rather than geographic limits. Flexible workforces and emerging technologies enhance this adaptability.
This podcast explores how digital technologies have enabled businesses to shift from a geography-based approach to an opportunity-driven model. This means businesses are no longer limited by location and can pursue opportunities wherever they arise.
Historically, businesses have focused on ‘where’ to operate, but this podcast highlights the shift to ‘what’ opportunities to pursue.
The podcast will discuss:
Opportunity-driven entrepreneurship: This involves identifying and capitalizing on emerging opportunities rather than being bound by geographic or resource limitations.
Examples of companies successfully using an opportunity-driven approach: The podcast will showcase companies like SELCO (India), Sistema.bio (Mexico), M-KOPA (Kenya), and Rubicon Global (USA) that started locally but expanded globally to address similar challenges.
How to design for opportunity: The Strategyzer framework, known as the “Design-Test Double Loop,” helps businesses shift from geography to opportunity by challenging assumptions about the risks and rewards of each approach.
Why opportunity wins over geography: Factors discussed include access to global markets, flexible workforces, emerging technologies, and shifting consumer preferences.
Implications for business leaders: The podcast will encourage leaders to adopt an opportunity-driven mindset, move beyond location-based advantages, and use the Strategyzer framework to explore diverse markets.
The podcast will conclude by emphasizing that opportunity, not geography, is increasingly a driver of growth and innovation. It will leave listeners with thought-provoking questions about whether they are designing for geography or opportunity, and what barriers prevent them from seeing opportunities beyond geographic boundaries.
When you change the way you see the world, you change the way you can shape it.
*Season one of The Global Edge podcast with Sophie Krantz is AI generated. Season two, launching early in 2025, will be hosted by Sophie Krantz.
