Today we look at when a global recession hits, leaders face a critical choice: retreat and preserve, or explore and expand. This builds on the work by global strategist, Sophie Krantz.
While many instinctively opt for caution, relying on familiar approaches and existing structures, history shows this inward focus can lead to missed opportunities and being outpaced.
A more dynamic path involves maintaining an in-market presence, connecting with local innovators, and uncovering new growth areas driven by demographic and technological shifts. This allows leaders to gain fresh insights, adapt quickly, and pursue new demand, even in unfamiliar territories. Companies that embrace this outward-looking strategy, often led by transformational thinkers, are better positioned to outperform and thrive in the post-crisis recovery. It’s important to remember that a global downturn doesn't mean all markets contract; instead, the ability to spot where growth accelerates will be key to moving smarter and building for what’s next.
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