For ages, businesses thought it was safest to start and stay local, with location dictating strategy. But today, that’s changing. As explored by Global Strategist, Sophie Krantz, thanks to digital tech and global communication, we know that companies big and small can now pursue opportunity over geography.
Instead of being tied to a specific place, the focus is on finding and seizing chances wherever they appear – whether that’s meeting an unmet need or filling a market gap. This means businesses can go global from day one, reaching customers and building teams across borders without needing a massive physical footprint.
Companies that succeed are increasingly those with a global vision, willing to test ideas and adapt across different markets. It’s time for leaders to look beyond traditional boundaries because opportunity, not just geography, is becoming the real driver of growth.
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