This podcast will explore how businesses can leverage intangible assets for global expansion, based on work by Global Strategist, Sophie Krantz.
The podcast will cover the following topics:
The Pink Lady apple was initially grown in Australia and exported internationally. This model presented challenges such as long lead times and reliance on intermediaries.
To overcome these challenges, the Pink Lady brand shifted from a tangible product to an intangible asset. They trademarked the Pink Lady name and established a licensing model, enabling global growers to cultivate the apples under strict quality standards.
This strategic use of intellectual property allowed the brand to scale globally and achieve significant growth.
The podcast will then discuss the historical use of leverage, starting with its role in ancient warfare.
The Industrial Revolution brought a shift towards financial and operational leverage. Industrialists like J.P. Morgan used debt to finance large-scale projects. However, the podcast will also highlight the risks associated with financial leverage, as seen in various economic crashes.
The podcast will then transition to leverage in the digital age, focusing on intangible assets like data, intellectual property, and global talent pools.
It will provide examples of companies like Uber, Airbnb, and Canva that leverage digital platforms to scale their businesses without owning physical infrastructure. Wise, a money transfer service, also leverages digital platforms to connect users and provide cost-effective solutions.
The podcast will emphasize the role of remote work and global talent pools in modern business. Companies like GitLab and Automattic have successfully adopted fully remote workforces, benefiting from reduced overhead costs and access to a global talent pool.
The use of data as a strategic form of leverage will also be explored. Companies like Google, Amazon, and Lazada use data to personalize services, optimize operations, and gain a competitive edge.
Finally, the podcast will discuss the importance of intellectual property in creating leverage. Companies like Apple, Microsoft, and Dyson leverage their intellectual property portfolios to protect innovations and generate revenue.
The podcast will conclude by providing actionable insights for leaders to leverage intangible assets for global growth. This includes conducting internal and external leverage audits, identifying opportunities at the intersection of these audits, and focusing on quick wins that can be scaled internationally.
The podcast aims to inspire listeners to think strategically about leverage and its potential to unlock global growth opportunities in today’s business landscape.
When you change the way you see the world, you change the way you can shape it.
*Season one of The Global Edge podcast with Sophie Krantz is AI generated. Season two, launching early in 2025, will be hosted by Sophie Krantz.
